One main reason we started ONI Media Group, was because we thought that TV commercials stink. Most of them bombard you with too much information on selling a product or service, until you end up tuning out the whole video. It is time to move away from ‘selling’ and shift focus to ‘storytelling’.
How does telling a story help in advertising your services? Every person absolutely loves a good story. Set yourself apart from different video production companies and focus on a good story that relates to your product or service. Storytelling with video reveals the personality of your business, and your audience gains the ability to connect with you on a more complex level.
A picture is worth 1000 words. You may have heard this expression a few times. If you think about it, a video is 30 frames a second, and if a picture is worth a thousand words, then ideally a one-minute video is worth 1.8 million words!
Video offers that opportunity to use sight and sound to connect emotionally with viewers. Stories engage us. They make us feel as though we are in the story. Our feelings connect to the feelings of the characters and allows us to put ourselves in their shoes. This is a video we did for Natural Earth Paints, , a local Natural Paint company in the Ashland area. Another great example would be this incredible Land O’ Lakes video.
Storytelling can be a powerful tool for video. Leveraging a good story in a script is a great strategy to promote, brand, and grow your vision. Altering emotions, providing thoughtful insight, and influencing decision making in a viewer begins with a successful and creative storytelling.